What do you do when an inferior competing brand has positioned itself as the expert?
Here’s some PR advice on how to communicate a larger vision.
I have some public relations advice for self-published authors.
Recently, I had the opportunity to sit on a panel with Jameson Berkow from The National Post and Amanda George from Sysomos and Marketwire. The panel was produced by a group of graduate students in the PR and Communications program at Seneca@York and was all about crisis communications in the era of Social Media. It [...]
I have some solutions on how your organization can find ways to effectively get younger people involved.
Want to know how to get more people from your YouTube channel to your website? I have some advice…
Looking for a few suggestions on how to get over the anxiety of public speaking? I have some fast tips and suggestions that I hope will help you.
This election, advance polls suggest young adults, aged 18-30, may be engaging with the political process like they haven’t in a very long time. Perhaps like never before. Why? Because they can. Power, some say, is about cutting people off. Doctors and lawyers have a special language that takes years to learn, a way of [...]
So I had a great time with Bob Ezrin on Canada AM this morning. It started early, as these things do, but it must have felt earlier for Ezrin who’d flown in to Toronto late the night before. Good of him to do it, especially since it’s his birthday today (Happy Birthday Bob!). In case [...]
Over the years, we have been greatly honoured to walk alongside a wide variety of charities, people and businesses as they reach to make the world better in real and demonstrable ways. We are profoundly grateful for the thanks and recognition we receive from our clients and those who are near and dear to them. [...]