What do you do when an inferior competing brand has positioned itself as the expert?
Some fast PR advice for authors.
I have some public relations advice for self-published authors.
Looking for a few suggestions on how to get over the anxiety of public speaking? I have some fast tips and suggestions that I hope will help you.
What does it mean when a media outlet tells you they want an exclusive? In a nutshell, it means they want to be the first to break the story. It means you can talk to other outlets, but only after the exclusive has run. News is a very competitive business and getting more so every [...]
Lots of people have asked us how it is that we can sometimes line up a dozen or more interviews in one day for a single client. And in our efforts to better educate the public about the work that publicists as a whole do, and that we do specifically, I thought I’d tell readers [...]