Crisis Communications Plan – where to start?

Nobody wants to plan for a crisis. It’s human nature to put crisis communication planning to the bottom of the already oh too busy to do list. But don’t. I have written about what goes into a good crisis communications plan. And that advice still stands. But sometime after you’ve gotten your head wrapped around [...]

PR Advice on Competing Brands

What do you do when an inferior competing brand has positioned itself as the expert?

PR Advice For Artists

Some fast PR advice for authors.

PR Advice: How To Communicate A Larger Vision

Here’s some PR advice on how to communicate a larger vision.

PR Advice for Self-Published Authors

I have some public relations advice for self-published authors.

PR Advice: Older Demographics Targeting Youth

I have some solutions on how your organization can find ways to effectively get younger people involved.

Tips on Getting People From YouTube To Your Website

Want to know how to get more people from your YouTube channel to your website? I have some advice…

Advice on Public Speaking

Looking for a few suggestions on how to get over the anxiety of public speaking? I have some fast tips and suggestions that I hope will help you.

B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years. Key decision makers at the companies you’re reaching out to are probably a lot like you. They don’t want a lot of clutter around things they don’t need, especially from people who don’t really understand the nuances of their business. And [...]

What they hate about the other guy…

When you’re trying to understand what it is that sets you apart, what it is that truly makes you unique, sometimes it helps to take your brain outside of your own brand and look at your competitors. Is there one thing that people really don’t like about the way a service is traditionally offered or [...]

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