Nobody wants to plan for a crisis. It’s human nature to put crisis communication planning to the bottom of the already oh too busy to do list. But don’t. I have written about what goes into a good crisis communications plan. And that advice still stands. But sometime after you’ve gotten your head wrapped around [...]
What do you do when an inferior competing brand has positioned itself as the expert?
Some fast PR advice for authors.
Here’s some PR advice on how to communicate a larger vision.
I have some public relations advice for self-published authors.
I have some solutions on how your organization can find ways to effectively get younger people involved.
Want to know how to get more people from your YouTube channel to your website? I have some advice…
Looking for a few suggestions on how to get over the anxiety of public speaking? I have some fast tips and suggestions that I hope will help you.
B2B public relations, like all PR, has evolved quickly over the last few years. Key decision makers at the companies you’re reaching out to are probably a lot like you. They don’t want a lot of clutter around things they don’t need, especially from people who don’t really understand the nuances of their business. And [...]
When you’re trying to understand what it is that sets you apart, what it is that truly makes you unique, sometimes it helps to take your brain outside of your own brand and look at your competitors. Is there one thing that people really don’t like about the way a service is traditionally offered or [...]