Nobody wants to plan for a crisis. It’s human nature to put crisis communication planning to the bottom of the already oh too busy to do list. But don’t. I have written about what goes into a good crisis communications plan. And that advice still stands. But sometime after you’ve gotten your head wrapped around [...]
B2B public relations, like all PR, has evolved quickly over the last few years. Key decision makers at the companies you’re reaching out to are probably a lot like you. They don’t want a lot of clutter around things they don’t need, especially from people who don’t really understand the nuances of their business. And [...]
When you’re trying to understand what it is that sets you apart, what it is that truly makes you unique, sometimes it helps to take your brain outside of your own brand and look at your competitors. Is there one thing that people really don’t like about the way a service is traditionally offered or [...]
What does it mean when a media outlet tells you they want an exclusive? In a nutshell, it means they want to be the first to break the story. It means you can talk to other outlets, but only after the exclusive has run. News is a very competitive business and getting more so every [...]
Lots of people have asked us how it is that we can sometimes line up a dozen or more interviews in one day for a single client. And in our efforts to better educate the public about the work that publicists as a whole do, and that we do specifically, I thought I’d tell readers [...]
People buy from people. We like to see a public face on a company and to get our information from a person. We like their name and face to feel familiar, and even though we only likely know them from TV, the internet or the newspaper, we like the feeling of being able to put [...]
Creating a great media pitch is key to securing press coverage. Here is some advice on what goes into a great media pitch.
My neice Daisy reads, speaks and thinks at a grade 11 level. She’s in grade 5. It means she sometimes has trouble connecting with other kids, but adults get her completely. She keeps a running friend tally: “up 2 friends,” she will say upon greeting us. Sometimes it’s “down 1 friend.” Last week, on Facebook, [...]
The time to create a Crisis Communications Plan is before you need it, not in the height of a crisis. Every critical person in your company and all of the C-suite should have a copy, have reviewed it at least once in the last six months, and feel free to offer suggestions to improve upon [...]
Megan McNeil is a messenger of hope to kids battling cancer – and anyone who needs a little inspiration to go on on really bad days.