Wednesday, April 23, 2014

The 10th Anniversary of The James Fund

It’s almost impossible to believe that it’s been 9 years since my last “James hug” and 10 years since The James Fund was founded by James and his family in a desperate attempt to save his life. James died in December 2001 when he was 8 years old. He has been gone now longer than [...]

Crisis Communications Plan – where to start?

Nobody wants to plan for a crisis. It’s human nature to put crisis communication planning to the bottom of the already oh too busy to do list. But don’t. I have written about what goes into a good crisis communications plan. And that advice still stands. But sometime after you’ve gotten your head wrapped around [...]

B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years. Key decision makers at the companies you’re reaching out to are probably a lot like you. They don’t want a lot of clutter around things they don’t need, especially from people who don’t really understand the nuances of their business. And [...]

Tips on a great Media Pitch

Creating a great media pitch is key to securing press coverage. Here is some advice on what goes into a great media pitch.

Crisis Communications Planning

The time to create a Crisis Communications Plan is before you need it, not in the height of a crisis. Every critical person in your company and all of the C-suite should have a copy, have reviewed it at least once in the last six months, and feel free to offer suggestions to improve upon [...]

An Excerpt from “What is Social Media?”

Social media has taken off because it fits more with how we interact with the world around us, our friends, and it dovetails with how we make decisions. We know that ads don’t always tell us the truth, that we can’t believe everything we read in the paper or see on tv. But we are [...]

Simply Elegant Advice for Hiring a Name Band

It’s not unusual for people to wonder if bigger name bands would ever play a private, corporate or charitable event.  And the answer is: yes,  if the price is right. The fee range is huge and, of course, the bigger the name of the band, the higher the cost. Some bands are in the tens [...]

To Blog or Not to Blog…

You’ve held out this long but now you’re wondering if it’s time to blog. The answer is…

TV Interview Tips

Ever wondered what goes into a good TV interview? These TV interview tips will help you give an interview that will get you remembered and invited back.

Be Twitter Follow Worthy

Being Twitter follow worthy isn’t rocket science. In fact, successful twitter follow really comes down to the some simple etiquette basics with a little dose of treating others as you’d like to be treated thrown in. Twitter is a form of social media. The emphasis is on social. As others, including David Meerman Scott and [...]