Nobody wants to plan for a crisis. It’s human nature to put crisis communication planning to the bottom of the already oh too busy to do list. But don’t. I have written about what goes into a good crisis communications plan. And that advice still stands. But sometime after you’ve gotten your head wrapped around [...]
B2B public relations, like all PR, has evolved quickly over the last few years. Key decision makers at the companies you’re reaching out to are probably a lot like you. They don’t want a lot of clutter around things they don’t need, especially from people who don’t really understand the nuances of their business. And [...]
Creating a great media pitch is key to securing press coverage. Here is some advice on what goes into a great media pitch.
The time to create a Crisis Communications Plan is before you need it, not in the height of a crisis. Every critical person in your company and all of the C-suite should have a copy, have reviewed it at least once in the last six months, and feel free to offer suggestions to improve upon [...]
Social media has taken off because it fits more with how we interact with the world around us, our friends, and it dovetails with how we make decisions. We know that ads don’t always tell us the truth, that we can’t believe everything we read in the paper or see on tv. But we are [...]
It’s not unusual for people to wonder if bigger name bands would ever play a private, corporate or charitable event. And the answer is: yes, if the price is right. The fee range is huge and, of course, the bigger the name of the band, the higher the cost. Some bands are in the tens [...]
You’ve held out this long but now you’re wondering if it’s time to blog. The answer is…
Ever wondered what goes into a good TV interview? These TV interview tips will help you give an interview that will get you remembered and invited back.
Being Twitter follow worthy isn’t rocket science. In fact, successful twitter follow really comes down to the some simple etiquette basics with a little dose of treating others as you’d like to be treated thrown in. Twitter is a form of social media. The emphasis is on social. As others, including David Meerman Scott and [...]