Thursday, October 23, 2014

Job Safety – Seton Canada

One of the things we love about what we do is helping clients find ways of connecting meaningfully with the audiences that matter to them. Seton Canada cares an awful lot about the people who buy from them, enough that they wanted to create a magazine and video series that would help their customers better […]

Crisis Communications Plan – where to start?

Nobody wants to plan for a crisis. It’s human nature to put crisis communication planning to the bottom of the already oh too busy to do list. But don’t. I have written about what goes into a good crisis communications plan. And that advice still stands. But sometime after you’ve gotten your head wrapped around […]

Robert Land Academy – A Great Evolution

Some boys need more structure than the world is inclined to give them. Some have ADHD, ADD or other learning disabilities. Others have struggled academically, or with drugs and alcohol. Some get in trouble with the law. The Robert Land Academy is a military themed school, the only one of its kind in Canada. It […]

Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire

Recently, I had the opportunity to sit on a panel with Jameson Berkow from The National Post and Amanda George from Sysomos and Marketwire. The panel was produced by a group of graduate students in the PR and Communications program at Seneca@York and was all about crisis communications in the era of Social Media. It […]

B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years. Key decision makers at the companies you’re reaching out to are probably a lot like you. They don’t want a lot of clutter around things they don’t need, especially from people who don’t really understand the nuances of their business. And […]

Tips on a great Media Pitch

Creating a great media pitch is key to securing press coverage. Here is some advice on what goes into a great media pitch.

Crisis Communications Planning

The time to create a Crisis Communications Plan is before you need it, not in the height of a crisis. Every critical person in your company and all of the C-suite should have a copy, have reviewed it at least once in the last six months, and feel free to offer suggestions to improve upon […]

When Good PR is a Bad Idea

I hear it all the time, especially from charities. “We just need to get a whole bunch of press. Once we get our names in the paper, our membership will sky rocket and we will be the talk of the town.” But is it true? Well, sometimes yes. But all too often no. And sometimes, […]

Marketing Stories

Trying to connect your product or cause to a particular market? Tell them a story…

Simply Elegant Advice for Hiring a Name Band

It’s not unusual for people to wonder if bigger name bands would ever play a private, corporate or charitable event.  And the answer is: yes,  if the price is right. The fee range is huge and, of course, the bigger the name of the band, the higher the cost. Some bands are in the tens […]

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