The Day of the Homeless 2010

    Dignitaries mingled with the homeless at The Second Annual Day of the Homeless  at the Good Neighbours’ Club at Jarvis and Shuter. The Day of the Homeless honours those who have died on the streets, and takes place on or around the anniversary of the death of Good Neighbours’ Club member Paul Croutch, the [...]

Megan McNeil – Will to Survive – Official Video

Megan McNeil knows what it’s like to battle childhood cancer. She wrote a song to help others through their adversity, especially kids battling cancer.

BCCCPA – Dan Mornar

Dan Mornar knows more about childhood cancer than anyone should have to. He is one of the founders of BCCCPA, an organization run by and for families of kids battling cancer which provides financial aid to childhood cancer families.

Meet James, through the eyes of Cameron

No eight year old should have to bury a friend. Cameron remembers his best friend, James Birrell, who died from neuroblastoma, a childhood cancer.

Tyson Jerry and Cloe Whittaker – an interview

Tyson Jerry and Cloe Whittaker had a passion, a goal — and now they have a world record!

When Good PR is a Bad Idea

I hear it all the time, especially from charities. “We just need to get a whole bunch of press. Once we get our names in the paper, our membership will sky rocket and we will be the talk of the town.” But is it true? Well, sometimes yes. But all too often no. And sometimes, [...]

Marketing Stories

Trying to connect your product or cause to a particular market? Tell them a story…

Simply Elegant Advice for Hiring a Name Band

It’s not unusual for people to wonder if bigger name bands would ever play a private, corporate or charitable event.  And the answer is: yes,  if the price is right. The fee range is huge and, of course, the bigger the name of the band, the higher the cost. Some bands are in the tens [...]

Understanding Social Media

By understanding Social Media, responsive brands can connect with their clients and customers meaningfully and impactfully. Are you missing out?

Media and Media Relations

Every member of the media and every media outlet needs great, compelling content that keeps their readers, viewers and listeners coming back. And these days, the more able a story is to be told throughout a variety of media and media platforms, the better chance it has of getting covered. Think of your story as [...]

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