Caterina Scorsone is a Good Neighbour
December 22, 2011 by Susan McLennan
Filed under Babble Blog, Clients and Causes
Toronto born, LA-based Caterina Scorsone prepared for her role as the brilliant but drug-addicted Dr. Amelia Shepherd on the hit television show Private Practice by spending time with members of The Good Neighbours’ Club, a Toronto day centre for older men who are homeless or marginally housed. Her father, Dr. Bruno Scorsone, is the Executive [...]
Absolute Leadership in Agua Negra
September 7, 2011 by Susan McLennan
Filed under Babble Blog, Clients and Causes, Featured
I went to the Dominican Republic recently to check out Hero Holidays organized by Absolute Leadership. They’re a youth empowerment group that take North American youth and emerging leaders to do humanitarian work in some of the poorest regions of DR, Haiti, Thailand and Mexico. Days after it happened, I visited Agua Negra which had [...]
Fixed vs. Growth Mindset
May 29, 2011 by Susan McLennan
Filed under Babble Blog
How we respond to crisis, whether personal, professional, or global can be bettered by our mindset. Growth mindset leads to new solutions; fixed mindset leads to more of the same and down the line problems. Mickey Drexler and Tonya Surman are two great examples of growth mindset leaders.
Childhood Cancer Families are Heroes
May 29, 2011 by Susan McLennan
Filed under Babble Blog, Clients and Causes
It could not have been easy for Suzanne McNeil to go to the recent Solving Kids Cancer gala in New York knowing her daughter’s video would be playing on a big screen. Suzanne lost her daughter Megan just a few months ago at the age of 20 from the childhood cancer she had battled so [...]
So long Meredith Vieira
May 29, 2011 by Susan McLennan
Filed under Babble Blog
I doubt Meredith Vieira would remember me if she tripped over me but I will always remember her, both as a gifted host and interviewer, and as a person. I’ve had the great privilege of meeting her a few times, both on the set of The View and on The Today Show. Once, I brought [...]
The Trouble with Young People Today is…
May 29, 2011 by Susan McLennan
Filed under Babble Blog, Clients and Causes, Featured
There is a fun blog called The Problem with Young People Today is. Full disclosure, I’m related to both Don Mills and his brother York. The blog, which is frequently Freshly Pressed (chosen by WordPress as a blog of the day) and which gets a substantial amount of traffic, features the musings of an often [...]
Turning Bad PR Around
May 26, 2011 by Susan McLennan
Filed under Babble Blog
There is no fix all solution to turn bad PR around. But there is one thing you can do when the rug seems to be pulled out from under you in the public arena: listen.
When Bad PR Happens to Good People
May 25, 2011 by Susan McLennan
Filed under Babble Blog
Most people don’t understand the amount of work and research that goes into a PR campaign. They think you pick up the phone, call a friend, and national news happen. You know that going in, that very few people truly understand how much analysis and planning goes into creating a campaign that will stick. And [...]
VoteSocial.ca
April 29, 2011 by Susan McLennan
Filed under Babble Blog, Clients and Causes
This election, advance polls suggest young adults, aged 18-30, may be engaging with the political process like they haven’t in a very long time. Perhaps like never before. Why? Because they can. Power, some say, is about cutting people off. Doctors and lawyers have a special language that takes years to learn, a way of [...]
Bob Ezrin on Canada AM about Junos, Waivin’ Flag and Nimbus
March 25, 2011 by Susan McLennan
Filed under Babble Blog, Featured
So I had a great time with Bob Ezrin on Canada AM this morning. It started early, as these things do, but it must have felt earlier for Ezrin who’d flown in to Toronto late the night before. Good of him to do it, especially since it’s his birthday today (Happy Birthday Bob!). In case [...]