Friday, December 15, 2017

Tips on a great Media Pitch

Creating a great media pitch is key to securing press coverage. Here is some advice on what goes into a great media pitch.

Death and Social Media

My neice Daisy reads, speaks and thinks at a grade 11 level. She’s in grade 5. It means she sometimes has trouble connecting with other kids, but adults get her completely. She keeps a running friend tally: “up 2 friends,” she will say upon greeting us. Sometimes it’s “down 1 friend.” Last week, on Facebook, […]

Crisis Communications Planning

The time to create a Crisis Communications Plan is before you need it, not in the height of a crisis. Every critical person in your company and all of the C-suite should have a copy, have reviewed it at least once in the last six months, and feel free to offer suggestions to improve upon […]

An Excerpt from “What is Social Media?”

Social media has taken off because it fits more with how we interact with the world around us, our friends, and it dovetails with how we make decisions. We know that ads don’t always tell us the truth, that we can’t believe everything we read in the paper or see on tv. But we are […]

Megan McNeil, Messenger of Hope

Megan McNeil is a messenger of hope to kids battling cancer – and anyone who needs a little inspiration to go on on really bad days.

The Day of the Homeless 2010

Dignitaries mingled with the homeless at The Second Annual Day of the Homeless  at the Good Neighbours’ Club at Jarvis and Shuter. The Day of the Homeless honours those who have died on the streets, and takes place on or around the anniversary of the death of Good Neighbours’ Club member Paul Croutch, the former journalist […]

BCCCPA – Dan Mornar

Dan Mornar knows more about childhood cancer than anyone should have to. He is one of the founders of BCCCPA, an organization run by and for families of kids battling cancer which provides financial aid to childhood cancer families.

Meet James, through the eyes of Cameron

No eight year old should have to bury a friend. Cameron remembers his best friend, James Birrell, who died from neuroblastoma, a childhood cancer.

Tyson Jerry and Cloe Whittaker – an interview

Tyson Jerry and Cloe Whittaker had a passion, a goal — and now they have a world record!

When Good PR is a Bad Idea

I hear it all the time, especially from charities. “We just need to get a whole bunch of press. Once we get our names in the paper, our membership will sky rocket and we will be the talk of the town.” But is it true? Well, sometimes yes. But all too often no. And sometimes, […]

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