Friday, December 15, 2017

Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire

Recently, I had the opportunity to sit on a panel with Jameson Berkow from The National Post and Amanda George from Sysomos and Marketwire. The panel was produced by a group of graduate students in the PR and Communications program at Seneca@York and was all about crisis communications in the era of Social Media. It […]

PR Advice: Older Demographics Targeting Youth

I have some solutions on how your organization can find ways to effectively get younger people involved.

Tips on Getting People From YouTube To Your Website

Want to know how to get more people from your YouTube channel to your website? I have some advice…

Advice on Public Speaking

Looking for a few suggestions on how to get over the anxiety of public speaking? I have some fast tips and suggestions that I hope will help you.

Mosquitoes Suck

Malaria is no laughing matter but comedian Matt Disero (who opens for Drew Carey and Jerry Seinfeld) and David Peck, the founder of So Change, a social justice organization, know that if you don’t engage your audience, you might as well be laughing alone. So they created Mosquitoes Suck, a fast-paced, laugh-packed, high-energy school show […]

TV Star Caterina Scorsone and Susan McLennan at Breakfast Television

I don’t know what I was thinking, shooting video of myself beside a beautiful Hollywood starlet at 5am, but I did. Caterina Scorsone and I are both supporters of The Good Neighbours’ Club, a day centre for men who are 50 and over and who are homeless or marginally housed. Caterina’s father, the amazing Dr. […]

Christmas at The Good Neighbours’ Club with Caterina Scorsone

“I like your Santa Claus, Joe,” I said of the pin attached to the pocket of a man I’d just met at The Good Neighbours’ Club, a day club for older men who are homeless or marginally housed. “I love Christmas” he said, grinning ear to ear. “I’ve been a member of the club for […]

Caterina Scorsone is a Good Neighbour

Toronto born,  LA-based Caterina Scorsone prepared for her role as the brilliant but drug-addicted Dr. Amelia Shepherd on the hit television show Private Practice by spending time with members of The Good Neighbours’ Club, a Toronto day centre for older men who are homeless or marginally housed. Her father, Dr. Bruno Scorsone, is the Executive […]

B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years. Key decision makers at the companies you’re reaching out to are probably a lot like you. They don’t want a lot of clutter around things they don’t need, especially from people who don’t really understand the nuances of their business. And […]

Absolute Leadership in Agua Negra

I went to the Dominican Republic recently to check out Hero Holidays organized by Absolute Leadership. They’re a youth empowerment group that take North American youth and emerging leaders to do humanitarian work in some of the poorest regions of DR, Haiti, Thailand and Mexico. Days after it happened, I visited Agua Negra which had […]

« Previous PageNext Page »