Mosquitoes Suck

Malaria is no laughing matter but comedian Matt Disero (who opens for Drew Carey and Jerry Seinfeld) and David Peck, the founder of So Change, a social justice organization, know that if you don’t engage your audience, you might as well be laughing alone. So they created Mosquitoes Suck, a fast-paced, laugh-packed, high-energy school show [...]

TV Star Caterina Scorsone and Susan McLennan at Breakfast Television

I don’t know what I was thinking, shooting video of myself beside a beautiful Hollywood starlet at 5am, but I did. Caterina Scorsone and I are both supporters of The Good Neighbours’ Club, a day centre for men who are 50 and over and who are homeless or marginally housed. Caterina’s father, the amazing Dr. [...]

Christmas at The Good Neighbours’ Club with Caterina Scorsone

“I like your Santa Claus, Joe,” I said of the pin attached to the pocket of a man I’d just met at The Good Neighbours’ Club, a day club for older men who are homeless or marginally housed. “I love Christmas” he said, grinning ear to ear. “I’ve been a member of the club for [...]

Caterina Scorsone is a Good Neighbour

Toronto born,  LA-based Caterina Scorsone prepared for her role as the brilliant but drug-addicted Dr. Amelia Shepherd on the hit television show Private Practice by spending time with members of The Good Neighbours’ Club, a Toronto day centre for older men who are homeless or marginally housed. Her father, Dr. Bruno Scorsone, is the Executive [...]

B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years. Key decision makers at the companies you’re reaching out to are probably a lot like you. They don’t want a lot of clutter around things they don’t need, especially from people who don’t really understand the nuances of their business. And [...]

Absolute Leadership in Agua Negra

I went to the Dominican Republic recently to check out Hero Holidays organized by Absolute Leadership. They’re a youth empowerment group that take North American youth and emerging leaders to do humanitarian work in some of the poorest regions of DR, Haiti, Thailand and Mexico. Days after it happened, I visited Agua Negra which had [...]

What they hate about the other guy…

When you’re trying to understand what it is that sets you apart, what it is that truly makes you unique, sometimes it helps to take your brain outside of your own brand and look at your competitors. Is there one thing that people really don’t like about the way a service is traditionally offered or [...]

Fixed vs. Growth Mindset

How we respond to crisis, whether personal, professional, or global can be bettered by our mindset. Growth mindset leads to new solutions; fixed mindset leads to more of the same and down the line problems. Mickey Drexler and Tonya Surman are two great examples of growth mindset leaders.

Childhood Cancer Families are Heroes

It could not have been easy for Suzanne McNeil to go to the recent Solving Kids Cancer gala in New York  knowing her daughter’s video would be playing on a big screen. Suzanne lost her daughter Megan just a few months ago at the age of 20 from the childhood cancer she had battled so [...]

So long Meredith Vieira

I doubt Meredith Vieira would remember me if she tripped over me but I will always remember her, both as a gifted host and interviewer, and as a person. I’ve had the great privilege of meeting her a few times, both on the set of The View and on The Today Show. Once, I brought [...]

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