Wednesday, October 18, 2017

The 10th Anniversary of The James Fund

It’s almost impossible to believe that it’s been 9 years since my last “James hug” and 10 years since The James Fund was founded by James and his family in a desperate attempt to save his life. James died in December 2001 when he was 8 years old. He has been gone now longer than […]

Job Safety – Seton Canada

One of the things we love about what we do is helping clients find ways of connecting meaningfully with the audiences that matter to them. Seton Canada cares an awful lot about the people who buy from them, enough that they wanted to create a magazine and video series that would help their customers better […]

Crisis Communications Plan – where to start?

Nobody wants to plan for a crisis. It’s human nature to put crisis communication planning to the bottom of the already oh too busy to do list. But don’t. I have written about what goes into a good crisis communications plan. And that advice still stands. But sometime after you’ve gotten your head wrapped around […]

Robert Land Academy – A Great Evolution

Some boys need more structure than the world is inclined to give them. Some have ADHD, ADD or other learning disabilities. Others have struggled academically, or with drugs and alcohol. Some get in trouble with the law. The Robert Land Academy is a military themed school, the only one of its kind in Canada. It […]

Reimagine CBC

The CBC unites Canadians from coast to coast and is envied around the world. Reimagine CBC is a bold, citizen driven initiative that seeks to bring all of us together to imagine the future of public broadcasting in the digital age. Come be part of it.

PR Advice on Competing Brands

What do you do when an inferior competing brand has positioned itself as the expert?

PR Advice For Artists

Some fast PR advice for authors.

PR Advice: How To Communicate A Larger Vision

Here’s some PR advice on how to communicate a larger vision.

Have a burning PR question?

Visit www.susanmclennan.com for answers and insights into PR related issues. Have a question of general interest? Feel free to email susan at babbleoncom dot com.

PR Advice for Self-Published Authors

I have some public relations advice for self-published authors.

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