Sunday, August 2, 2015

PR Articles

The 10th Anniversary of The James Fund

It’s almost impossible to believe that it’s been 9 years since my last... 


Crisis Communications Plan – where to start? Crisis Communications Plan – where to start?

Nobody wants to plan for a crisis. It’s human nature to put crisis communication... 


B2B Public Relations Tips B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years.... 


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How Can We Help You?

Have a burning PR question?

Visit www.susanmclennan.com for answers and insights into PR related issues. Have... 


Understanding Social Media Understanding Social Media

Understanding social media starts with this one simple truth: we are all connected,... 


Media and Media Relations Media and Media Relations

Every member of the media and every media outlet needs great, compelling content... 


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Featured

Homelessness: It’s not an “us” and “them” Situation Homelessness: It’s not an “us” and “them” Situation

Ray May has lived on the streets and knows what it can do to a man.  At 62, he has come back from addiction and homelessness, and now seeks to help others just like him make their way up from despair and into a better life. For Ray, that means donating many hours a week to The Good Neighbours’ Club, a day club for homeless men who are 50 years of... [Read more of this review]


Crisis Communications Planning Crisis Communications Planning

The time to create a Crisis Communications Plan is before you need it, not in the height of a crisis. Every critical person in your company and all of the C-suite should have a copy, have reviewed it at least once in the last six months, and feel free to offer suggestions to improve upon it as time goes on. Here are five essentials of a good Crisis... [Read more of this review]


Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire

Recently, I had the opportunity to sit on a panel with Jameson Berkow from The National Post and Amanda George from Sysomos and Marketwire. The panel was produced by a group of graduate students in the PR and Communications program at Seneca@York and was all about crisis communications in the era of Social Media. It was a fascinating discussion, and... [Read more of this review]


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