Monday, November 30, 2015

PR Articles

The 10th Anniversary of The James Fund

It’s almost impossible to believe that it’s been 9 years since my last... 

Crisis Communications Plan – where to start? Crisis Communications Plan – where to start?

Nobody wants to plan for a crisis. It’s human nature to put crisis communication... 

B2B Public Relations Tips B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years.... 

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How Can We Help You?

Have a burning PR question?

Visit for answers and insights into PR related issues. Have... 

Understanding Social Media Understanding Social Media

Understanding social media starts with this one simple truth: we are all connected,... 

Media and Media Relations Media and Media Relations

Every member of the media and every media outlet needs great, compelling content... 

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Homelessness: It’s not an “us” and “them” Situation Homelessness: It’s not an “us” and “them” Situation

Ray May has lived on the streets and knows what it can do to a man.  At 62, he has come back from addiction and homelessness, and now seeks to help others just like him make their way up from despair and into a better life. For Ray, that means donating many hours a week to The Good Neighbours’ Club, a day club for homeless men who are 50 years of... [Read more of this review]

When Good PR is a Bad Idea When Good PR is a Bad Idea

I hear it all the time, especially from charities. “We just need to get a whole bunch of press. Once we get our names in the paper, our membership will sky rocket and we will be the talk of the town.” But is it true? Well, sometimes yes. But all too often no. And sometimes, a slew of news stories can have unpredicted consequences. Let’s... [Read more of this review]

Job Safety – Seton Canada Job Safety – Seton Canada

One of the things we love about what we do is helping clients find ways of connecting meaningfully with the audiences that matter to them. Seton Canada cares an awful lot about the people who buy from them, enough that they wanted to create a magazine and video series that would help their customers better protect their workers. Check out the Job Safety... [Read more of this review]

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