Saturday, February 24, 2018

PR Articles

The 10th Anniversary of The James Fund

It’s almost impossible to believe that it’s been 9 years since my last... 


Crisis Communications Plan – where to start? Crisis Communications Plan – where to start?

Nobody wants to plan for a crisis. It’s human nature to put crisis communication... 


B2B Public Relations Tips B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years.... 


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How Can We Help You?

Have a burning PR question?

Visit www.susanmclennan.com for answers and insights into PR related issues. Have... 


Understanding Social Media Understanding Social Media

Understanding social media starts with this one simple truth: we are all connected,... 


Media and Media Relations Media and Media Relations

Every member of the media and every media outlet needs great, compelling content... 


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Featured

Media and Media Relations Media and Media Relations

Every member of the media and every media outlet needs great, compelling content that keeps their readers, viewers and listeners coming back. And these days, the more able a story is to be told throughout a variety of media and media platforms, the better chance it has of getting covered. Think of your story as a stream, and each of its parts as currents... [Read more of this review]


Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire

Recently, I had the opportunity to sit on a panel with Jameson Berkow from The National Post and Amanda George from Sysomos and Marketwire. The panel was produced by a group of graduate students in the PR and Communications program at Seneca@York and was all about crisis communications in the era of Social Media. It was a fascinating discussion, and... [Read more of this review]


To Blog or Not to Blog… To Blog or Not to Blog…

Maybe you’re an entrepreneur with a great new product. Or the CEO of a company working hard to build trust in a climate where trust for business is at an all time low.  Advisers are telling you to blog but you’re still not convinced. You barely have enough time in  your day as it is and the thought of spending another minute behind your computer... [Read more of this review]


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