Job Safety – Seton Canada
A good sign saves lives and Seton Canada wants everyone to know what makes a good sign.
Crisis Communications Plan – where to start?
Starting your crisis communications plan with the thing that scares you most may help you prevent disaster
Robert Land Academy – A Great Evolution
From boys to men: The Robert Land Academy helps adolescent males reach their potential.
Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire
There are good things happening in the PR and Communications Graduate program at Seneca@York University. We saw it for ourselves...
B2B Public Relations Tips
Want to boost your B2B business? These B2B public relations tips will help.
Tips on a great Media Pitch
A good media pitch is written with a keen understanding of what the media outlet needs from a story. Here's what you need to know.
Crisis Communications Planning
A good crisis communications plan can make all the difference between weathering the storm and going under. Do you have one?
When Good PR is a Bad Idea
Is your charity talking "with" or "at" its constituents? One approach grows a charity. The other just may put you under...
Marketing Stories
Trying to connect your product or cause to a particular market? Tell them a story...
Simply Elegant Advice for Hiring a Name Band
Great advice on what to know before hiring a name band from our expert event planning friends at Simply Elegant.
Understanding Social Media
By understanding Social Media, responsive brands can connect with their clients and customers meaningfully and impactfully. Are you missing out?
Media and Media Relations
Every member of the media and every media outlet is constantly on the look out for great stories. Here's what you need to know if you want your story to be one of them.
Homelessness: It’s not an “us” and “them” Situation
Ray May knows what it's like to lose everything. He battled back from the streets and now helps other older homeless men do the same. But it's getting harder with each passing day. Here's why.
PR Articles
Crisis Communications Plan – where to start?
Nobody wants to plan for a crisis. It’s human nature to put crisis communication...
B2B Public Relations Tips
B2B public relations, like all PR, has evolved quickly over the last few years....
Tips on a great Media Pitch
A great PR campaign includes a killer media pitch that make a story newsworthy....
Read more posts from PR Articles
How Can We Help You?
Have a burning PR question?Visit www.susanmclennan.com for answers and insights into PR related issues. Have...
Understanding Social Media
Understanding social media starts with this one simple truth: we are all connected,...
Media and Media Relations
Every member of the media and every media outlet needs great, compelling content...
Read more posts from How Can We Help You?
Featured
Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire
Recently, I had the opportunity to sit on a panel with Jameson Berkow from The National Post and Amanda George from Sysomos and Marketwire. The panel was produced by a group of graduate students in the PR and Communications program at Seneca@York and was all about crisis communications in the era of Social Media. It was a fascinating discussion, and... [Read more of this review]
Tips on a great Media Pitch
A great PR campaign includes a killer media pitch that make a story newsworthy. A media pitch is a short written or verbal piece that you use to entice the media to feature you positively in a story. It’s not rocket science, but it is an art. It makes all the difference between getting media coverage and not. Not sure what goes into a great media... [Read more of this review]
Crisis Communications Planning
The time to create a Crisis Communications Plan is before you need it, not in the height of a crisis. Every critical person in your company and all of the C-suite should have a copy, have reviewed it at least once in the last six months, and feel free to offer suggestions to improve upon it as time goes on. Here are five essentials of a good Crisis... [Read more of this review]
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