Thursday, May 23, 2013

PR Articles

Crisis Communications Plan – where to start? Crisis Communications Plan – where to start?

Nobody wants to plan for a crisis. It’s human nature to put crisis communication... 


B2B Public Relations Tips B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years.... 


Tips on a great Media Pitch Tips on a great Media Pitch

A great PR campaign includes a killer media pitch that make a story newsworthy.... 


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How Can We Help You?

Have a burning PR question?

Visit www.susanmclennan.com for answers and insights into PR related issues. Have... 


Understanding Social Media Understanding Social Media

Understanding social media starts with this one simple truth: we are all connected,... 


Media and Media Relations Media and Media Relations

Every member of the media and every media outlet needs great, compelling content... 


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Featured

Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire

Recently, I had the opportunity to sit on a panel with Jameson Berkow from The National Post and Amanda George from Sysomos and Marketwire. The panel was produced by a group of graduate students in the PR and Communications program at Seneca@York and was all about crisis communications in the era of Social Media. It was a fascinating discussion, and... [Read more of this review]


Tips on a great Media Pitch Tips on a great Media Pitch

A great PR campaign includes a killer media pitch that make a story newsworthy. A media pitch is a short written or verbal piece that you use to entice the media to feature you positively in a story. It’s not rocket science, but it is an art. It makes all the difference between getting media coverage and not. Not sure what goes into a great media... [Read more of this review]


Crisis Communications Planning Crisis Communications Planning

The time to create a Crisis Communications Plan is before you need it, not in the height of a crisis. Every critical person in your company and all of the C-suite should have a copy, have reviewed it at least once in the last six months, and feel free to offer suggestions to improve upon it as time goes on. Here are five essentials of a good Crisis... [Read more of this review]


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