Wednesday, April 23, 2014

PR Articles

The 10th Anniversary of The James Fund

It’s almost impossible to believe that it’s been 9 years since my last... 


Crisis Communications Plan – where to start? Crisis Communications Plan – where to start?

Nobody wants to plan for a crisis. It’s human nature to put crisis communication... 


B2B Public Relations Tips B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years.... 


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How Can We Help You?

Have a burning PR question?

Visit www.susanmclennan.com for answers and insights into PR related issues. Have... 


Understanding Social Media Understanding Social Media

Understanding social media starts with this one simple truth: we are all connected,... 


Media and Media Relations Media and Media Relations

Every member of the media and every media outlet needs great, compelling content... 


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Featured

Tips on a great Media Pitch Tips on a great Media Pitch

A great PR campaign includes a killer media pitch that make a story newsworthy. A media pitch is a short written or verbal piece that you use to entice the media to feature you positively in a story. It’s not rocket science, but it is an art. It makes all the difference between getting media coverage and not. Not sure what goes into a great media... [Read more of this review]


Media and Media Relations Media and Media Relations

Every member of the media and every media outlet needs great, compelling content that keeps their readers, viewers and listeners coming back. And these days, the more able a story is to be told throughout a variety of media and media platforms, the better chance it has of getting covered. Think of your story as a stream, and each of its parts as currents... [Read more of this review]


Crisis Communications Planning Crisis Communications Planning

The time to create a Crisis Communications Plan is before you need it, not in the height of a crisis. Every critical person in your company and all of the C-suite should have a copy, have reviewed it at least once in the last six months, and feel free to offer suggestions to improve upon it as time goes on. Here are five essentials of a good Crisis... [Read more of this review]


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