Reimagine CBC

The CBC unites Canadians from coast to coast and is envied around the world. Reimagine CBC is a bold, citizen driven initiative that seeks to bring all of us together to imagine the future of public broadcasting in the digital age. Come be part of it.

PR Advice on Competing Brands

What do you do when an inferior competing brand has positioned itself as the expert?

PR Advice For Artists

Some fast PR advice for authors.

PR Advice: How To Communicate A Larger Vision

Here’s some PR advice on how to communicate a larger vision.

Have a burning PR question?

Visit www.susanmclennan.com for answers and insights into PR related issues. Have a question of general interest? Feel free to email susan at babbleoncom dot com.

PR Advice for Self-Published Authors

I have some public relations advice for self-published authors.

Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire

Recently, I had the opportunity to sit on a panel with Jameson Berkow from The National Post and Amanda George from Sysomos and Marketwire. The panel was produced by a group of graduate students in the PR and Communications program at Seneca@York and was all about crisis communications in the era of Social Media. It [...]

PR Advice: Older Demographics Targeting Youth

I have some solutions on how your organization can find ways to effectively get younger people involved.