Sunday, December 21, 2014

B2B Public Relations Tips

B2B spelled out on gold and red billiard sized balls on white dot against red and gold background

B2B public relations, like all PR, has evolved quickly over the last few years. Key decision makers at the companies you’re reaching out to are probably a lot like you. They don’t want a lot of clutter around things they don’t need, especially from people who don’t really understand the nuances of their business. And they don’t want to be interrupted by aggressive, self-involved strangers.

Social media has made more intelligent, targeted communication not only possible, but necessary. Some of what used to be essential in the old PR mix is barely a blip on today’s map. Meanwhile, the line between other departments and Public Affairs seems more blurred than ever.

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