Tuesday, December 23, 2014

Megan McNeil 1990-2011

The odds were against Megan McNeil even leaving the hospital when she was first diagnosed with adrenal cancer at the age of 16. Megan, however, wasn’t going to go without a fight, and fight she did, not just for herself but for the hundreds of scared kids she’d met in the childhood cancer wards and […]

Megan McNeil, singer, loses battle with childhood cancer

Discovered by top producer, Megan McNeil’s “The Will to Survive” captured hearts across North America and gave hope to many January 29, 2011 – Vancouver, BC – Megan McNeil, 20, a singer who captured the hearts of North Americans with her song about what it’s like to be a kid battling childhood cancer, has died. […]

Apple needs to plant seeds

People buy from people. We like to see a public face on a company and to get our information from a person. We like their name and face to feel familiar, and even though we only likely know them from TV, the internet or the newspaper, we like the feeling of being able to put […]

Tips on a great Media Pitch

Creating a great media pitch is key to securing press coverage. Here is some advice on what goes into a great media pitch.

Death and Social Media

My neice Daisy reads, speaks and thinks at a grade 11 level. She’s in grade 5. It means she sometimes has trouble connecting with other kids, but adults get her completely. She keeps a running friend tally: “up 2 friends,” she will say upon greeting us. Sometimes it’s “down 1 friend.” Last week, on Facebook, […]

Crisis Communications Planning

The time to create a Crisis Communications Plan is before you need it, not in the height of a crisis. Every critical person in your company and all of the C-suite should have a copy, have reviewed it at least once in the last six months, and feel free to offer suggestions to improve upon […]

An Excerpt from “What is Social Media?”

Social media has taken off because it fits more with how we interact with the world around us, our friends, and it dovetails with how we make decisions. We know that ads don’t always tell us the truth, that we can’t believe everything we read in the paper or see on tv. But we are […]