As media outlets desperately search for business models that will save them from continued implosion, Journalism Online is one many are watching closely.
Journalism Online is a subscription service that will allow customers access to premium content on participating publishers websites. Journalism Online was announced in April and is expected to kick into high gear sometime in the coming months.
In fact, the upstart e-commerce operation was supposed to have listed the participating publishers by now but claims it needs another couple of weeks because its client list keeps growing.
Journalism Online is the brainchild of Steven Brill, the founder of Court TV, Gordon Krovitz , a former publisher of The Wall Street Journal and Leo Hindery, an award-winning cable television executive.
Critics point to failed experiments for paid content at a variety of news outlets, including The New York Times. For two years, The Times charged for online access to articles written by their most popular columnists, including Maureen Dowd and Paul Krugman. The subscription service was disbanded in 2007.
So why would this work now if not before?
It might not. But most media outlets, particularly newspapers, are out of options. It’s not so much a choice as a last resort.
So what do you think? Would you be willing to pay for content from top media sites with one monthly fee of $15 US or $20 Cdn? Our Babble On Poll that ran when this blog first did returned 60% for no; 40% for maybe. No one voted yes.