Wednesday, October 1, 2014

PR Articles

The 10th Anniversary of The James Fund

It’s almost impossible to believe that it’s been 9 years since my last... 


Crisis Communications Plan – where to start? Crisis Communications Plan – where to start?

Nobody wants to plan for a crisis. It’s human nature to put crisis communication... 


B2B Public Relations Tips B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years.... 


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How Can We Help You?

Have a burning PR question?

Visit www.susanmclennan.com for answers and insights into PR related issues. Have... 


Understanding Social Media Understanding Social Media

Understanding social media starts with this one simple truth: we are all connected,... 


Media and Media Relations Media and Media Relations

Every member of the media and every media outlet needs great, compelling content... 


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Featured

Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire

Recently, I had the opportunity to sit on a panel with Jameson Berkow from The National Post and Amanda George from Sysomos and Marketwire. The panel was produced by a group of graduate students in the PR and Communications program at Seneca@York and was all about crisis communications in the era of Social Media. It was a fascinating discussion, and... [Read more of this review]


TV Interview Tips TV Interview Tips

The good ones make a TV Interview look easy. So what exactly makes a good tv interview? Here are ten top tips for you to remember for your next tv interview or to keep in mind as you gear up to secure or execute one: 1. Know the show before you go on. Make sure you have a sense of the feel of the show, how long the segments are, who the hosts are,... [Read more of this review]


Tips on a great Media Pitch Tips on a great Media Pitch

A great PR campaign includes a killer media pitch that make a story newsworthy. A media pitch is a short written or verbal piece that you use to entice the media to feature you positively in a story. It’s not rocket science, but it is an art. It makes all the difference between getting media coverage and not. Not sure what goes into a great media... [Read more of this review]


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