Reimagine CBC
The CBC unites Canadians from coast to coast and is envied around the world. Reimagine CBC is a bold, citizen driven initiative that seeks to bring all of us together to imagine the future of public broadcasting in the digital age. Come be part of it.
PR Advice on Competing Brands
What do you do when an inferior competing brand has positioned itself as the expert?
Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire
There are good things happening in the PR and Communications Graduate program at Seneca@York University. We saw it for ourselves...
Mosquitoes Suck
March is Mirth Month, so hats off to Mosquitoes Suck, which uses humour to help Canadian school kids care about Malaria half a world away...
TV Star Caterina Scorsone and Susan McLennan at Breakfast Television
Caterina Scorsone from Private Practice and Susan McLennan from Babble On Communications talk about The Good Neighbours' Club, a cause they both support.
Christmas at The Good Neighbours’ Club with Caterina Scorsone
On Christmas Day, Caterina Scorsone, star of ABC's Private Practice and other volunteers served older, homeless and marginally housed men Christmas dinner.
B2B Public Relations Tips
Want to boost your B2B business? These B2B public relations tips will help.
Absolute Leadership in Agua Negra
Agua Negra in The Dominican Republic was hit hard by Hurricane Irene. But they are rebuilding, with a little help from their Canadian friends.
The Trouble with Young People Today is…
So what IS wrong with young people today? Judging by the youth movement in this last election, maybe nothing. Maybe it's us.
Brandon Schupp
Former Reader's Digest Hero of the Year becomes an adult (and the world is better for it).
Bob Ezrin on Canada AM about Junos, Waivin’ Flag and Nimbus
Bob Ezrin and Seamus O'Regan hanging out after Ezrin was on Canada AM to promote Nimbus and talk about his Juno nomination for Waivin' Flag.
Irvin Waller, Victims’ Advocate
The average American will be a crime victim at least three times in their life. 4 million Americans will be the victims of violent crime this year alone. The time has come to rebalance justice to help victims, says Irvin Waller in his new book Rights For Victims of Crime.
The Work of Megan McNeil
Megan was a tireless advocate for children and families battling childhood cancer. She reached 10's of millions of people with her message. Here is some of what she had to say.
Megan McNeil 1990-2011
Megan McNeil: She was our friend, our hero, our Megs. And somehow, without her, we must Keep on Keepin' on. Because she'd never forgive us if we didn't.
Megan McNeil, singer, loses battle with childhood cancer
Sad news as singer Megan McNeil loses her very public and inspiring battle with childhood cancer.
Tips on a great Media Pitch
A good media pitch is written with a keen understanding of what the media outlet needs from a story. Here's what you need to know.
Crisis Communications Planning
A good crisis communications plan can make all the difference between weathering the storm and going under. Do you have one?
Megan McNeil – Will to Survive – Official Video
Teenager Megan McNeil is giving her gift of hope to the world through a beautiful song called "The Will to Survive."
BCCCPA – Dan Mornar
Dan Mornar understands what families battling childhood cancer go through first hand. Now he is the executive director of BCCCPA, an organization run by and for families of kids battling cancer. BCCCPA provides financial aid to families on the childhood cancer journey, and advocates for families the way no other organization possibly could.
PR Articles
B2B Public Relations Tips
B2B public relations, like all PR, has evolved quickly over the last few years....
Tips on a great Media Pitch
A great PR campaign includes a killer media pitch that make a story newsworthy....
Crisis Communications Planning
The time to create a Crisis Communications Plan is before you need it, not in the...
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How Can We Help You?
Have a burning PR question?Visit www.susanmclennan.com for answers and insights into PR related issues. Have...
Understanding Social Media
Understanding social media starts with this one simple truth: we are all connected,...
Media and Media Relations
Every member of the media and every media outlet needs great, compelling content...
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Featured
When Good PR is a Bad Idea
I hear it all the time, especially from charities. “We just need to get a whole bunch of press. Once we get our names in the paper, our membership will sky rocket and we will be the talk of the town.” But is it true? Well, sometimes yes. But all too often no. And sometimes, a slew of news stories can have unpredicted consequences. Let’s... [Read more of this review]
Media and Media Relations
Every member of the media and every media outlet needs great, compelling content that keeps their readers, viewers and listeners coming back. And these days, the more able a story is to be told throughout a variety of media and media platforms, the better chance it has of getting covered. Think of your story as a stream, and each of its parts as currents... [Read more of this review]
Irvin Waller, Victims’ Advocate
Babble On clients tend not to shy away from the tough subjects and Irvin Waller is certainly no exception.His book new book Rights for Victims of Crime: Rebalancing Justice (Rowman & Littlefield Publishers, Inc. – http://irvinwaller.org/) is a must read for anyone who pays taxes. Or anyone who has ever been a victim of crime. Fall into either... [Read more of this review]
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