Job Safety – Seton Canada
A good sign saves lives and Seton Canada wants everyone to know what makes a good sign.
Crisis Communications Plan – where to start?
Starting your crisis communications plan with the thing that scares you most may help you prevent disaster
Robert Land Academy – A Great Evolution
From boys to men: The Robert Land Academy helps adolescent males reach their potential.
Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire
There are good things happening in the PR and Communications Graduate program at Seneca@York University. We saw it for ourselves...
B2B Public Relations Tips
Want to boost your B2B business? These B2B public relations tips will help.
Tips on a great Media Pitch
A good media pitch is written with a keen understanding of what the media outlet needs from a story. Here's what you need to know.
Crisis Communications Planning
A good crisis communications plan can make all the difference between weathering the storm and going under. Do you have one?
When Good PR is a Bad Idea
Is your charity talking "with" or "at" its constituents? One approach grows a charity. The other just may put you under...
Marketing Stories
Trying to connect your product or cause to a particular market? Tell them a story...
Simply Elegant Advice for Hiring a Name Band
Great advice on what to know before hiring a name band from our expert event planning friends at Simply Elegant.
Understanding Social Media
By understanding Social Media, responsive brands can connect with their clients and customers meaningfully and impactfully. Are you missing out?
Media and Media Relations
Every member of the media and every media outlet is constantly on the look out for great stories. Here's what you need to know if you want your story to be one of them.
Homelessness: It’s not an “us” and “them” Situation
Ray May knows what it's like to lose everything. He battled back from the streets and now helps other older homeless men do the same. But it's getting harder with each passing day. Here's why.
PR Articles
Crisis Communications Plan – where to start?
Nobody wants to plan for a crisis. It’s human nature to put crisis communication...
B2B Public Relations Tips
B2B public relations, like all PR, has evolved quickly over the last few years....
Tips on a great Media Pitch
A great PR campaign includes a killer media pitch that make a story newsworthy....
Read more posts from PR Articles
How Can We Help You?
Have a burning PR question?Visit www.susanmclennan.com for answers and insights into PR related issues. Have...
Understanding Social Media
Understanding social media starts with this one simple truth: we are all connected,...
Media and Media Relations
Every member of the media and every media outlet needs great, compelling content...
Read more posts from How Can We Help You?
Featured
Simply Elegant Advice for Hiring a Name Band
It’s not unusual for people to wonder if bigger name bands would ever play a private, corporate or charitable event. And the answer is: yes, if the price is right. The fee range is huge and, of course, the bigger the name of the band, the higher the cost. Some bands are in the tens of thousands, others hundreds of thousands. Charities often... [Read more of this review]
Crisis Communications Plan – where to start?
Nobody wants to plan for a crisis. It’s human nature to put crisis communication planning to the bottom of the already oh too busy to do list. But don’t. I have written about what goes into a good crisis communications plan. And that advice still stands. But sometime after you’ve gotten your head wrapped around the concept, you will ask: Um,... [Read more of this review]
To Blog or Not to Blog…
Maybe you’re an entrepreneur with a great new product. Or the CEO of a company working hard to build trust in a climate where trust for business is at an all time low. Advisers are telling you to blog but you’re still not convinced. You barely have enough time in your day as it is and the thought of spending another minute behind your computer... [Read more of this review]
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