Saturday, July 26, 2014

PR Articles

The 10th Anniversary of The James Fund

It’s almost impossible to believe that it’s been 9 years since my last... 


Crisis Communications Plan – where to start? Crisis Communications Plan – where to start?

Nobody wants to plan for a crisis. It’s human nature to put crisis communication... 


B2B Public Relations Tips B2B Public Relations Tips

B2B public relations, like all PR, has evolved quickly over the last few years.... 


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How Can We Help You?

Have a burning PR question?

Visit www.susanmclennan.com for answers and insights into PR related issues. Have... 


Understanding Social Media Understanding Social Media

Understanding social media starts with this one simple truth: we are all connected,... 


Media and Media Relations Media and Media Relations

Every member of the media and every media outlet needs great, compelling content... 


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Featured

Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire Seneca@York with Jameson Berkow from The National Post and Amanda George from Marketwire

Recently, I had the opportunity to sit on a panel with Jameson Berkow from The National Post and Amanda George from Sysomos and Marketwire. The panel was produced by a group of graduate students in the PR and Communications program at Seneca@York and was all about crisis communications in the era of Social Media. It was a fascinating discussion, and... [Read more of this review]


Simply Elegant Advice for Hiring a Name Band Simply Elegant Advice for Hiring a Name Band

It’s not unusual for people to wonder if bigger name bands would ever play a private, corporate or charitable event.  And the answer is: yes,  if the price is right. The fee range is huge and, of course, the bigger the name of the band, the higher the cost. Some bands are in the tens of thousands, others hundreds of thousands. Charities often... [Read more of this review]


Crisis Communications Planning Crisis Communications Planning

The time to create a Crisis Communications Plan is before you need it, not in the height of a crisis. Every critical person in your company and all of the C-suite should have a copy, have reviewed it at least once in the last six months, and feel free to offer suggestions to improve upon it as time goes on. Here are five essentials of a good Crisis... [Read more of this review]


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